Controlling Marketing Messages with Technology
While growing at a rapid pace, a national telecommunications company struggled with preserving their brand and managing their marketing messages to thousands of stores and independent providers. Retail sales associates would modify or create their own marketing materials which were then shared with peers and customers. They needed a process to protect and control their messaging to protect inaccurate information from spreading. This industry faces increasingly strict legal and regulatory requirements, tight budgets, and limited resources so a timely and cost effective solution was critical.