Signage Pays Off For Restaurants
What is the value of signage to a business? Consider these statistics:
- 50% of consumers have driven by a desired business without finding it due to insufficient signage
- 34% of shoppers associate sign quality with store and product quality.
- Updates and improvements to existing signs led to a 5% weekly sales increase for many stores; underperforming stores saw weekly sales increases of 15%.
Whether it is drawing people into a business or improving the sales performance of the business, signage plays an important role.
As a trade printer, the partnerships we develop with our dealers are the most important thing to us. In the very real sense, your success is our success.
INSPIRING CREATIVITY | TRANSFORMING SPACES is all about how visual graphics can be used to transform spaces with branding, messaging, wayfinding and interior decor. We want to make it easy for you to show your customers what's possible with visual graphics and help you increase your sales!
In this post, we focus on the restaurant vertical and are providing you with a collection of sales materials and product information. And we are just a phone call away should you need any additional information or to answer any of your questions!
Restaurant Opportunity Guide
The restaurant industry offers great opportunities to expand your business, especially if you offer marketing services along with print and promotional products.
The Restaurant Opportunity Guide provides helpful information including:
- Industry Overview to understand the size and breakdown of the restaurant industry
- Trends & Opportunities complete with product ideas to propose during your sales calls
- Executive Insights to better understand the issues and concerns that keep your customer up at night.
- Discovery Questions to help you uncover a variety of product and service sales opportunities
The Opportunity Guide will help you prepare for successful sales calls with restaurants and eateries, helping you maximize your opportunities with this growing industry segment.
Restaurant Space Transformation Brochure
Early in the sales conversation, use the Restaurant Space Transformation Brochure to let a picture say 1,000 words. It's a powerful tool to show how spaces can be transformed with visual graphics.
This brochure features large wall decals and murals that are a cost-effective way reinforce a brand with wall coverings that can be easily removed and updated.
Also featured are ways to use plastic signage - both large and small - to promote menus and specials.
Even architectural and ADA (American's with Disabilities) signage plays a role in communicating important information. Signs can be easily customized with colors, designs, and logos to support a cohesive brand experience for guests.
Restaurant Sales Flyer
Once you have your customer's interest, then use the Restaurant Sales Flyer to highlight the visual graphics and signage products that can be used to transform their restaurant space.
ADA and Architectural Signage can be used to carry a restaurant's brand throughout both the interior and exterior signage to make the business visible and increase foot traffic through the front door.
Temporary Signs and Badges can be used to update and promote menu items, specials, and build rapport between the staff and customers.
Interior Decor and Decals can be used to create ambiance, draw attention to important or interesting information, and everything can be updated to refresh the look and customer experience.
Navitor Specialty Products (NSP) is an innovator in custom digital print signage and marking products serving resellers in the printing, promotional products, marketing, and retail industries. Headquartered in North Mankato, MN, NSP delivers quality products and exceptional service by partnering with our customers to turn their ideas into products that transform, communicate, brand, and beautify. NSP is part of the Taylor Corporation family of companies.