Signage Pays Off For Restaurants
What is the value of signage to a business? Consider these statistics:
- 50% of consumers have driven by a desired business without finding it due to insufficient signage
- 34% of shoppers associate sign quality with store and product quality.
- Updates and improvements to existing signs led to a 5% weekly sales increase for many stores; underperforming stores saw weekly sales increases of 15%.
Whether it is drawing people into a business or improving the sales performance of the business, signage plays an important role.